Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94BECF
RGB
148, 190, 207
HSL
197, 38%, 70%
HSB
197, 29%, 81%
CMYK
29, 8, 0, 19
LAB
74, -12, -13
LCH
74, 18, 229
OKLCH
0.78, 0.05, 225
XYZ
42, 48, 66
LUV
74, -22, -19
HWB
197, 58%, 19%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.