Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94BEE4
RGB
148, 190, 228
HSL
209, 60%, 74%
HSB
209, 35%, 89%
CMYK
35, 17, 0, 11
LAB
75, -8, -24
LCH
75, 25, 252
OKLCH
0.78, 0.07, 246
XYZ
45, 49, 80
LUV
75, -22, -36
HWB
209, 58%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.