Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94BFE2
RGB
148, 191, 226
HSL
207, 57%, 73%
HSB
207, 35%, 89%
CMYK
35, 15, 0, 11
LAB
75, -8, -22
LCH
75, 24, 249
OKLCH
0.79, 0.07, 243
XYZ
45, 49, 79
LUV
75, -22, -34
HWB
207, 58%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.