Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94C4E4
RGB
148, 196, 228
HSL
204, 60%, 74%
HSB
204, 35%, 89%
CMYK
35, 14, 0, 11
LAB
77, -11, -21
LCH
77, 24, 244
OKLCH
0.80, 0.07, 238
XYZ
46, 51, 81
LUV
77, -24, -32
HWB
204, 58%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.