Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94C5CA
RGB
148, 197, 202
HSL
186, 34%, 69%
HSB
186, 27%, 79%
CMYK
27, 2, 0, 21
LAB
76, -16, -8
LCH
76, 18, 207
OKLCH
0.79, 0.05, 204
XYZ
43, 50, 63
LUV
76, -25, -9
HWB
186, 58%, 21%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.