Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94C7CD
RGB
148, 199, 205
HSL
186, 36%, 69%
HSB
186, 28%, 80%
CMYK
28, 3, 0, 20
LAB
77, -16, -9
LCH
77, 18, 208
OKLCH
0.80, 0.05, 205
XYZ
44, 52, 65
LUV
77, -25, -10
HWB
186, 58%, 20%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.