Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94C8DD
RGB
148, 200, 221
HSL
197, 52%, 72%
HSB
197, 33%, 87%
CMYK
33, 10, 0, 13
LAB
78, -14, -16
LCH
78, 21, 230
OKLCH
0.80, 0.06, 225
XYZ
46, 53, 76
LUV
78, -26, -23
HWB
197, 58%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.