Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94CEF3
RGB
148, 206, 243
HSL
203, 80%, 77%
HSB
203, 39%, 95%
CMYK
39, 15, 0, 5
LAB
80, -12, -25
LCH
80, 28, 243
OKLCH
0.82, 0.08, 237
XYZ
50, 57, 93
LUV
80, -28, -37
HWB
203, 58%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.