Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94CFD2
RGB
148, 207, 210
HSL
183, 41%, 70%
HSB
183, 30%, 82%
CMYK
30, 1, 0, 18
LAB
79, -19, -8
LCH
79, 21, 203
OKLCH
0.82, 0.06, 200
XYZ
46, 56, 69
LUV
79, -29, -9
HWB
183, 58%, 18%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.