Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94D1FB
RGB
148, 209, 251
HSL
204, 93%, 78%
HSB
204, 41%, 98%
CMYK
41, 17, 0, 2
LAB
81, -12, -27
LCH
81, 30, 246
OKLCH
0.83, 0.09, 239
XYZ
52, 59, 100
LUV
81, -29, -41
HWB
204, 58%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.