Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94D4E6
RGB
148, 212, 230
HSL
193, 62%, 74%
HSB
193, 36%, 90%
CMYK
36, 8, 0, 10
LAB
81, -18, -16
LCH
81, 24, 222
OKLCH
0.83, 0.07, 217
XYZ
50, 59, 84
LUV
81, -31, -21
HWB
193, 58%, 10%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.