Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94D9FA
RGB
148, 217, 250
HSL
199, 91%, 78%
HSB
199, 41%, 98%
CMYK
41, 13, 0, 2
LAB
83, -16, -23
LCH
83, 29, 235
OKLCH
0.85, 0.08, 230
XYZ
54, 63, 100
LUV
83, -33, -34
HWB
199, 58%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.