Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
9500DE
RGB
149, 0, 222
HSL
280, 100%, 44%
HSB
280, 100%, 87%
CMYK
33, 100, 0, 13
LAB
40, 72, -76
LCH
40, 105, 314
OKLCH
0.53, 0.27, 308
XYZ
26, 12, 70
LUV
40, 27, -110
HWB
280, 0%, 13%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.