Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
953B07
RGB
149, 59, 7
HSL
22, 91%, 31%
HSB
22, 95%, 58%
CMYK
0, 60, 95, 42
LAB
38, 37, 46
LCH
38, 59, 51
OKLCH
0.47, 0.13, 44
XYZ
14, 10, 1
LUV
38, 73, 32
HWB
22, 3%, 42%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.