Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
954EE3
RGB
149, 78, 227
HSL
269, 73%, 60%
HSB
269, 66%, 89%
CMYK
34, 66, 0, 11
LAB
48, 51, -65
LCH
48, 83, 308
OKLCH
0.58, 0.22, 302
XYZ
29, 17, 74
LUV
48, 18, -102
HWB
269, 31%, 11%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.