Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
95699D
RGB
149, 105, 157
HSL
291, 21%, 51%
HSB
291, 33%, 62%
CMYK
5, 33, 0, 38
LAB
51, 25, -21
LCH
51, 33, 320
OKLCH
0.58, 0.09, 321
XYZ
24, 19, 34
LUV
51, 21, -35
HWB
291, 41%, 38%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.