Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
95699F
RGB
149, 105, 159
HSL
289, 22%, 52%
HSB
289, 34%, 62%
CMYK
6, 34, 0, 38
LAB
51, 25, -22
LCH
51, 34, 319
OKLCH
0.59, 0.09, 320
XYZ
24, 19, 35
LUV
51, 20, -37
HWB
289, 41%, 38%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
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