Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
95ACC5
RGB
149, 172, 197
HSL
211, 29%, 68%
HSB
211, 24%, 77%
CMYK
24, 13, 0, 23
LAB
69, -4, -16
LCH
69, 16, 256
OKLCH
0.74, 0.04, 251
XYZ
37, 40, 59
LUV
69, -13, -23
HWB
211, 58%, 23%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.