Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
95ADCE
RGB
149, 173, 206
HSL
215, 37%, 70%
HSB
215, 28%, 81%
CMYK
28, 16, 0, 19
LAB
70, -3, -20
LCH
70, 20, 262
OKLCH
0.74, 0.05, 256
XYZ
38, 41, 64
LUV
70, -14, -30
HWB
215, 58%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.