Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
95AFDA
RGB
149, 175, 218
HSL
217, 48%, 72%
HSB
217, 32%, 85%
CMYK
32, 20, 0, 15
LAB
71, -2, -25
LCH
71, 25, 266
OKLCH
0.75, 0.07, 260
XYZ
40, 42, 72
LUV
71, -15, -39
HWB
217, 58%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.