Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
95B4DB
RGB
149, 180, 219
HSL
213, 49%, 72%
HSB
213, 32%, 86%
CMYK
32, 18, 0, 14
LAB
72, -4, -23
LCH
72, 24, 260
OKLCH
0.76, 0.07, 254
XYZ
41, 44, 73
LUV
72, -17, -36
HWB
213, 58%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.