Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
95B4E6
RGB
149, 180, 230
HSL
217, 62%, 74%
HSB
217, 35%, 90%
CMYK
35, 22, 0, 10
LAB
72, -2, -29
LCH
72, 29, 266
OKLCH
0.77, 0.08, 260
XYZ
43, 45, 81
LUV
72, -17, -45
HWB
217, 58%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.