Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
95B5CA
RGB
149, 181, 202
HSL
204, 33%, 69%
HSB
204, 26%, 79%
CMYK
26, 10, 0, 21
LAB
72, -8, -14
LCH
72, 16, 242
OKLCH
0.76, 0.05, 237
XYZ
40, 44, 62
LUV
72, -17, -21
HWB
204, 58%, 21%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.