Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
95B7EC
RGB
149, 183, 236
HSL
217, 70%, 75%
HSB
217, 37%, 93%
CMYK
37, 22, 0, 7
LAB
73, -2, -31
LCH
73, 31, 266
OKLCH
0.77, 0.08, 259
XYZ
44, 46, 86
LUV
73, -19, -48
HWB
217, 58%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.