Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
95BACA
RGB
149, 186, 202
HSL
198, 33%, 69%
HSB
198, 26%, 79%
CMYK
26, 8, 0, 21
LAB
73, -10, -12
LCH
73, 16, 231
OKLCH
0.77, 0.05, 226
XYZ
41, 46, 63
LUV
73, -19, -17
HWB
198, 58%, 21%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.