Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
95BAE7
RGB
149, 186, 231
HSL
213, 63%, 75%
HSB
213, 35%, 91%
CMYK
35, 19, 0, 9
LAB
74, -5, -27
LCH
74, 27, 260
OKLCH
0.78, 0.08, 254
XYZ
44, 47, 82
LUV
74, -20, -41
HWB
213, 58%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.