Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
95BBD2
RGB
149, 187, 210
HSL
203, 40%, 70%
HSB
203, 29%, 82%
CMYK
29, 11, 0, 18
LAB
74, -9, -16
LCH
74, 18, 240
OKLCH
0.77, 0.05, 235
XYZ
42, 47, 68
LUV
74, -20, -23
HWB
203, 58%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.