Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
95BBD4
RGB
149, 187, 212
HSL
204, 42%, 71%
HSB
204, 30%, 83%
CMYK
30, 12, 0, 17
LAB
74, -9, -17
LCH
74, 19, 243
OKLCH
0.77, 0.05, 237
XYZ
42, 47, 69
LUV
74, -20, -25
HWB
204, 58%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.