Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
95BDD3
RGB
149, 189, 211
HSL
201, 41%, 71%
HSB
201, 29%, 83%
CMYK
29, 10, 0, 17
LAB
74, -10, -16
LCH
74, 19, 238
OKLCH
0.78, 0.05, 232
XYZ
42, 47, 69
LUV
74, -21, -22
HWB
201, 58%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.