Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
95C5EA
RGB
149, 197, 234
HSL
206, 67%, 75%
HSB
206, 36%, 92%
CMYK
36, 16, 0, 8
LAB
77, -10, -24
LCH
77, 26, 248
OKLCH
0.80, 0.07, 242
XYZ
47, 52, 85
LUV
77, -24, -36
HWB
206, 58%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.