Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
95CBDE
RGB
149, 203, 222
HSL
196, 53%, 73%
HSB
196, 33%, 87%
CMYK
33, 9, 0, 13
LAB
78, -15, -15
LCH
78, 21, 226
OKLCH
0.81, 0.06, 222
XYZ
47, 54, 77
LUV
78, -27, -21
HWB
196, 58%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.