Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
95D0EF
RGB
149, 208, 239
HSL
201, 74%, 76%
HSB
201, 38%, 94%
CMYK
38, 13, 0, 6
LAB
80, -14, -22
LCH
80, 26, 237
OKLCH
0.83, 0.07, 232
XYZ
51, 58, 90
LUV
80, -29, -32
HWB
201, 58%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.