Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
95D2DC
RGB
149, 210, 220
HSL
188, 50%, 72%
HSB
188, 32%, 86%
CMYK
32, 5, 0, 14
LAB
80, -18, -12
LCH
80, 22, 212
OKLCH
0.83, 0.06, 209
XYZ
48, 58, 76
LUV
80, -30, -15
HWB
188, 58%, 14%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.