Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
95D4FF
RGB
149, 212, 255
HSL
204, 100%, 79%
HSB
204, 42%, 100%
CMYK
42, 17, 0, 0
LAB
82, -13, -28
LCH
82, 31, 246
OKLCH
0.84, 0.09, 239
XYZ
54, 61, 103
LUV
82, -30, -42
HWB
204, 58%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.