Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
95DDF7
RGB
149, 221, 247
HSL
196, 86%, 78%
HSB
196, 40%, 97%
CMYK
40, 11, 0, 3
LAB
84, -18, -20
LCH
84, 27, 228
OKLCH
0.86, 0.08, 223
XYZ
55, 65, 98
LUV
84, -34, -29
HWB
196, 58%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.