Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
95E2FC
RGB
149, 226, 252
HSL
195, 94%, 79%
HSB
195, 41%, 99%
CMYK
41, 10, 0, 1
LAB
86, -20, -21
LCH
86, 29, 226
OKLCH
0.87, 0.08, 221
XYZ
57, 68, 102
LUV
86, -36, -29
HWB
195, 58%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.