Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
962307
RGB
150, 35, 7
HSL
12, 91%, 31%
HSB
12, 95%, 59%
CMYK
0, 77, 95, 41
LAB
34, 47, 45
LCH
34, 65, 43
OKLCH
0.44, 0.15, 34
XYZ
13, 8, 1
LUV
34, 90, 26
HWB
12, 3%, 41%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.