Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
962909
RGB
150, 41, 9
HSL
14, 89%, 31%
HSB
14, 94%, 59%
CMYK
0, 73, 94, 41
LAB
35, 45, 44
LCH
35, 63, 44
OKLCH
0.45, 0.15, 35
XYZ
13, 8, 1
LUV
35, 86, 27
HWB
14, 4%, 41%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.