Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
965FC4
RGB
150, 95, 196
HSL
273, 46%, 57%
HSB
273, 52%, 77%
CMYK
23, 52, 0, 23
LAB
50, 37, -45
LCH
50, 58, 310
OKLCH
0.59, 0.16, 307
XYZ
27, 19, 54
LUV
50, 19, -72
HWB
273, 37%, 23%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.