Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
9696EA
RGB
150, 150, 234
HSL
240, 67%, 75%
HSB
240, 36%, 92%
CMYK
36, 36, 0, 8
LAB
65, 15, -43
LCH
65, 45, 289
OKLCH
0.71, 0.12, 283
XYZ
38, 34, 82
LUV
65, -5, -70
HWB
240, 59%, 8%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.