Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
9699E2
RGB
150, 153, 226
HSL
238, 57%, 74%
HSB
238, 34%, 89%
CMYK
34, 32, 0, 11
LAB
65, 12, -38
LCH
65, 40, 287
OKLCH
0.71, 0.11, 282
XYZ
38, 35, 77
LUV
65, -6, -61
HWB
238, 59%, 11%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.