Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96AEC3
RGB
150, 174, 195
HSL
208, 27%, 68%
HSB
208, 23%, 76%
CMYK
23, 11, 0, 24
LAB
70, -5, -14
LCH
70, 15, 250
OKLCH
0.74, 0.04, 245
XYZ
38, 41, 57
LUV
70, -13, -20
HWB
208, 59%, 24%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.