Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
96AEDE
RGB
150, 174, 222
HSL
220, 52%, 73%
HSB
220, 32%, 87%
CMYK
32, 22, 0, 13
LAB
71, 0, -27
LCH
71, 27, 270
OKLCH
0.75, 0.07, 264
XYZ
41, 42, 75
LUV
71, -14, -43
HWB
220, 59%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.