Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96B9DB
RGB
150, 185, 219
HSL
210, 49%, 72%
HSB
210, 32%, 86%
CMYK
32, 16, 0, 14
LAB
73, -6, -21
LCH
73, 22, 254
OKLCH
0.77, 0.06, 248
XYZ
43, 46, 74
LUV
73, -19, -32
HWB
210, 59%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.