Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96BAC8
RGB
150, 186, 200
HSL
197, 31%, 69%
HSB
197, 25%, 78%
CMYK
25, 7, 0, 22
LAB
73, -10, -11
LCH
73, 15, 228
OKLCH
0.77, 0.04, 224
XYZ
41, 46, 61
LUV
73, -19, -15
HWB
197, 59%, 22%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.