Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96BEDA
RGB
150, 190, 218
HSL
205, 48%, 72%
HSB
205, 31%, 85%
CMYK
31, 13, 0, 15
LAB
75, -9, -19
LCH
75, 21, 245
OKLCH
0.78, 0.06, 239
XYZ
44, 48, 73
LUV
75, -21, -27
HWB
205, 59%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.