Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96BEE8
RGB
150, 190, 232
HSL
211, 64%, 75%
HSB
211, 35%, 91%
CMYK
35, 18, 0, 9
LAB
75, -6, -26
LCH
75, 26, 256
OKLCH
0.79, 0.07, 250
XYZ
46, 49, 83
LUV
75, -21, -39
HWB
211, 59%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.