Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96BEFA
RGB
150, 190, 250
HSL
216, 91%, 78%
HSB
216, 40%, 98%
CMYK
40, 24, 0, 2
LAB
76, -3, -34
LCH
76, 34, 266
OKLCH
0.79, 0.10, 258
XYZ
48, 50, 98
LUV
76, -21, -54
HWB
216, 59%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.