Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96BFC2
RGB
150, 191, 194
HSL
184, 27%, 67%
HSB
184, 23%, 76%
CMYK
23, 2, 0, 24
LAB
74, -14, -6
LCH
74, 15, 205
OKLCH
0.78, 0.04, 202
XYZ
41, 48, 58
LUV
74, -21, -7
HWB
184, 59%, 24%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.