Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
96C4CF
RGB
150, 196, 207
HSL
192, 37%, 70%
HSB
192, 28%, 81%
CMYK
28, 5, 0, 19
LAB
76, -14, -11
LCH
76, 17, 218
OKLCH
0.79, 0.05, 214
XYZ
44, 50, 66
LUV
76, -23, -14
HWB
192, 59%, 19%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.